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Why Metologik

The operating partner between
strategy and execution.

For founder-led companies scaling their next stage. Two to three engagements a year, chosen for impact.

The difference

Business builders.
Connected expertise. Shared accountability.

Experienced operators

People who have built offers, platforms, teams, GTM systems and growth from inside businesses and through client mandates.

Board to execution alignment

Strategy and investment choices connect directly to the teams, operating rhythms, owners and KPIs that deliver the plan.

Capability that stays

Work happens with internal teams so the company becomes more independent, accountable and able to keep improving.

Experts community

Trusted advisors.
One accountable team.

Independent expertise, assembled around your growth challenge. One delivery lead, shared objectives and the SCALE methodology connect the work.

Cédric Genet
Founder · Growth & RevOps

Cédric Genet

Revenue architecture, monetisation and customer-centric organisations.

Remy van Donk
Branding & design

Remy van Donk

Brand strategy and design for entrepreneurial businesses.

Adrià Coll
Creative direction & production

Adrià Coll

Video, creative production and applied AI.

Borja Salvá
Sales & go to market

Borja Salvá

Commercial leadership in geospatial technology.

Thomas Mas
Strategy & M&A

Thomas Mas

Growth strategy and AI augmented consulting for industrial and mobility sectors.

Yohann Robin
Sales management

Yohann Robin

Independent sales manager with experience in HR technology.

Alex Hobbs
Outbound & sales development

Alex Hobbs

Revenue systems that turn pipeline into velocity. EMEA scale-up advisory.

Project teams and availability are confirmed for each engagement.

See the SCALE methodology →

Selected experience

Built from operating reality.

Client mandate experience

Sniptech
Woolsocks

Built the B2B proposition and go-to-market for eight countries from a standing start. 20+ premium retailers signed in 12 months, with a ten-person team running ABM, CRM and outbound built from zero. Delivered in the Amsterdam Platform Creation context, established by DEGIRO’s founders.

Founder and executive experience

Tiendeo
Minderest / Reactev

Tiendeo: sales and B2B marketing on a consulting mandate across selected international territories, coaching a twelve-person team. Minderest and Reactev: VP Growth of a thirty-person commercial organisation selling into 50+ countries.

More about the founder’s experience

Cédric connects pricing, packaging and monetisation with customer evidence and Product priorities. His work spans subscription, usage-based and hybrid models, partner-led growth and productised services.

His approach gives employee value the same attention as customer value: ownership, coaching, personalised development and internal promotion. A background in creative and advertising connects purpose and positioning to practical execution and positive impact.

Our mission

Sustainable growth.
Positive impact.

Help companies grow profitably while strengthening people, creating lasting customer value and contributing to a better world. We connect this purpose to the choices, capabilities and outcomes behind the growth plan.

Human led

Technology augments judgment and execution. People remain accountable for consequential decisions.

Systems and data readiness

Reliable data, connected systems and automated workflows, with people accountable for consequential decisions.

Value accountable

Priorities, owners, baselines and review points make progress visible to management and the board.

Purpose driven

Growth builds durable value while respecting people, customers and the wider world.

A senior external perspective

Put the growth question on the table.

We will test the opportunity, the constraints and whether a fixed-fee assessment is the right next step.

From assessment to execution

The assessment ends with a prioritised plan and a number. Execution then runs for twelve to twenty-four months with your teams, on a monthly fee plus an agreed share of the value created.

Talk about your next stage →